On 8 April 2021, Tourism Australia launched its ‘Be the First’ campaign inviting New Zealanders to take advantage of all the incredible experiences that await them across the Tasman. The Tourism 2020 goal is to achieve more than $115 billion in overnight spend by 2020 (up from $70 billion in 2009). Australian borders remain closed for most countries. click here. Tourism Australia supports the promotion of a year-round calendar of public events and festivals from across the country. With people craving wide-open spaces, fresh air and nature more than ever, Australia’s nature will be more desirable in 2021. *Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. While the world is still on tenterhooks as the coronavirus pandemic continues to impacts some of our favourite destinations, our desire to travel hasn't abated.. The Australian Tourism Exchange (ATE) will be a hybrid event in 2021. 08/04/2021. By clicking any link on this page you are giving your consent for us to set cookies. 4. A one-stop resource of trade activities centered on the promotion of Australia. Debuted on April 8, 2021, “Be The First” is the latest tourism campaign that aimed to encourages Kiwis to be the first international travellers to return to Australia. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"<p>Be the First<\\/p>\\r\\n","playerId":"default"}}. For coronavirus information: Email Address. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased. On 8 April 2021, Tourism Australia launched its ‘Be the First’ campaign inviting New Zealanders to take advantage of all the incredible experiences that await them across the Tasman. Tourism Australia will hold a hybrid version of its annual Australian Tourism Exchange (ATE) in Sydney, spread over 10 days in June 2021.. If you are looking to holiday in Australia, please visit Australia.com. By clicking any link on this page you are giving your consent for us to set cookies. Australia is a vast country and getting your travel plans right can make all the difference to your tailor-made tour. ‘Be the First’ to stay/eat/travel with us. Duration: 60 minutes. The event provides the Australian business events industry the opportunity to connect with qualified incentive buyers from around the world, while showcasing Australia’s best … With two-way, quarantine-free travel between the two countries commencing on 19 April 2021, Tourism Australia is kicking off its first international campaign in more than a year to remind New Zealanders of all the experiences and destinations that have long made Australia such a highly sought-after destination among international travellers. 5. Access the latest research and statistics that Tourism Australia provides to consumers and industry. The in-person component of the tradeshow, ATE Live, will take place from 6 to 9 June 2021 at the ICC Sydney, enabling international buyers based in Australia or New Zealand, as well as domestic buyers and frontline travel sellers, to meet with Australian tourism operators. Tourism Australia's Social media program focuses on starting conversations about Australia through key platforms like Instagram, Twitter and Facebook. March 5, 2021 at 5:53 p.m. UTC. Download images and videos free of charge from Tourism Australia’s galleries. Share your great photos by tagging #SeeAustralia so they can be promoted on Tourism Australia’s social media channels. The diversity of places and experiences makes Australia the most unique destination on the planet, and it’s right on New Zealand’s doorstep. Tourism Australia produces a range of industry, media and special interest newsletters. Mobile. “Australia’s relative isolation from the rest of the world, coupled with our sparsely populated land have never been more precious and desirable amongst travellers,” managing director of Tourism Australia (TA) Phillipa Harrison said. Australia is unlikely to open its borders for international travel until the end of 2021, the country’s government has confirmed. If you are looking to holiday in Australia, please visit Australia.com. Other arrivals need to present a negative PCR test at check-in and agree to a 14-day quarantine. We are ready and waiting to welcome back all our Kiwi neighbours from across the ditch. The Trade Resource Hub is where our Trade, Media and Key Distribution Partners can access Tourism Brand resources. Tourism Australia makes no representations whatsoever about any other websites which you may access through its websites such as australia.com. 2. The ‘Be the First’ campaign celebrates New Zealand being one of the first to travel to Australia again and focuses on showcasing the lesser-known side of Australia and increasing the fashionability of more unique locations and experiences. For coronavirus information: All prices quoted are in Australian dollars (AUD). International visitors are the primary income driver for so many Australian businesses. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased. *Product Disclaimer: Tourism Australia is not the owner, operator, advertiser or promoter of the listed products and services.Information on listed products and services, including Covid-safe accreditations, are provided by the third-party operator and were correct at the time of publishing on Australian Tourism Data Warehouse. The event will provide an opportunity for face-to-face meetings and virtual event components “to ensure the travel industry can meet, exchange knowledge and establish important business connections,” Phillipa Harrison, MD of Tourism Australia said. Tips and tricks from Tourism Australia’s social media team can be found here. Find out more. For a limited time only, Australia is open exclusively for Kiwis to come reconnect, relax, explore and have fun. The Australian government has pledged AUD$231.6 million to Tourism Australia in 2020-21 to “ramp up” domestic marketing activities and encourage Australians to travel again, as well as “aggressively execute” new campaigns to again attract international visitors when overseas travel is available. Share your story, product or experience with Tourism Australia to have it be considered for the Media Hosting Program by sending it to internationalmedia@tourism.australia.com or by connecting with your state or territory tourism organisation. The Aussie Specialist Program (ASP) is designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia. Returning nationals and residents, along with visitors traveling from New Zealand are the only exceptions. Tourism Australia has collated industry stories from around the country into a series of videos to tell the Australian story. A new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions. According to Tourism Australia, although we're even more keen to travel and explore in 2021, we're looking at destinations closer to home - and if we can spread the love during our adventures, even better. Australia’s must-do experiences for 2021. With two-way, quarantine-free travel between the two countries commencing on 19 April 2021, Tourism Australia is kicking off its first international campaign in more than a year to remind New Zealanders of all the experiences and destinations that have long made Australia such a highly sought-after destination among international travellers. The Australian Tourism Exchange (ATE) is planned to take place live in Sydney and online, in June 2021. Celebrating its 30th year in 2021 Flickerfest remains Australia’s leading Academy® Qualifying and BAFTA Recognised short film festival, ensuring that we continue to present A-list ... Tourism Central Australia honours the commitment to operate with respect for indigenous culture, … Tourism Australia is planning a hybrid event that includes in-person and virtual event components that ensures the tourism industry can meet, exchange knowledge, and make business connections. All marketing activity will be amplified via partnerships with Qantas and Air New Zealand, the state and territory tourism organisations and key distribution partners who will provide tactical offers aimed at stimulating travel to Australia from New Zealand. Tourism Australia has answered many of these questions by sharing its 2021 travel trends that are predicted to keep growing. 3. Previous industry events In the past, Tourism Australia has successfully hosted a … And another 12 months of closed borders means all hopes are pinned on domestic tourism. There are many ways you can connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business. Align your marketing activity and messaging to support the campaign. Organization. We use cookies on this site to enhance your user experience. Tourism Australia shares this goal with the Australian tourism industry and federal, state and territory governments in an effort to maximise tourism’s economic contribution to the Australian … Tourism Australia undertakes consumer marketing and industry development activity in 15 core markets. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. The great distances involved often make it best to combine air and ground travel to ensure you see the highlights as well as providing a range of lesser-known experiences and attractions. *Product Disclaimer: Tourism Australia is not the owner, operator, advertiser or promoter of the listed products and services.Information on listed products and services, including Covid-safe accreditations, are provided by the third-party operator and were correct at the time of publishing on Australian Tourism Data Warehouse. Discover the campaign Where: TBC Australia Timing: TBC. New Zealanders are being invited to take advantage of exclusive travel access to Australia and enjoy all of the experiences and destinations that have long made Australia such a highly sought-aft ... er destination among international travellers. The Australian Tourism Exchange (ATE) is planned to take place in Sydney and online, in June 2021. click here, Welcome to Tourism Australia's corporate website. The campaign will run until June 2021 across TV, out-of-home, online, print and radio, and will be supported by a range of PR and partner activities. Tourism Australia and the National Bushfire Recovery Agency have collaborated to develop a series of bushfire recovery videos. Start Date: 12/03/2021. Start Time: 11:00 AM AEDT. Must Visit: The World’s Happiest Cities & Top Things to Do. Australia reopening for international travel may not happen until late 2021. You might think you know Australia already, but Australia has some of the world's most distinctive and diverse natural environments. Images selected will be credited and tagged in any content used. Known as the festival city, Adelaide has exciting events happening … ‘Be the First’ to experience our unique and iconic experiences. Join the festivities in Adelaide. Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved. View more information. Australia is open for tourism but only to visitors from New Zealand through a travel bubble starting April 19. ATE Live is planned to be held from 6 to 9 June at the International Convention Centre Sydney (ICC Sydney). Australia could rebuild its local tourism industry in 2021 – but it might need a helping hand from the government Visit us to take part in this iconic experience. *Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. The Australian Tourism Exchange (ATE) is planned to take place in Sydney and online, in June 2021. Qatar Airways Announces Resumption Of Services To Mykonos, Greece. 1. Leanne King, who runs cultural walking tours through Yengo National Park in New South Wales and lives nearby, was … Discover key insights and information about market regions such as market profiles, market updates, consumer profiles, working in market, aviation and more. Tourism Australia is planning a hybrid event that includes in-person and virtual event components that ensures the tourism industry can meet, exchange knowledge, and make business connections amid ongoing uncertainty around international travel and border openings. Access resources on domestic tourism including factsheets, data and useful links. Link Copied! From discovering a variety of exceptional new experiences to re-visiting old favourites, there’s never been a better time to explore Australia. We use cookies on this site to enhance your user experience. Tourism Australia's corporate purpose, as laid down in the Tourism Australia Act 2004, is to grow demand and foster a competitive and sustainable tourism industry. Unforgettable wildlife encounters range from cuddling a koala in a wildlife sanctuary, to spotting wild dolphins and swimming with playful sea lions and giant whale sharks. Review a range of resources for journalists. First Name. *Product Disclaimer: Tourism Australia is not the owner, operator, advertiser or promoter of the listed products and services.Information on listed products and services, including Covid-safe accreditations, are provided by the third-party operator and were correct at the time of publishing on Australian Tourism Data Warehouse. Tourism Australia’s most recent consumer research, called the Consumer Demand Project, demonstrates that destinations with wide-open spaces feel safer for travelers—and, after spending more time at home last year than ever before, people are developing a … Last Name. Dreamtime 2021. Tourism Australia managing director Phillipa Harrison said that she hoped Kiwis would make the most of the two-way travel bubble and enjoy being the first international travellers back to Australia. With two-way, quarantine-free travel between the two countries to commence from Sunday 18 April 2021, Tourism Australia is kicking off its campaign to remind New Zealanders of all the incredible experiences that await them across the Tasman. Find out more. Sydney, Australia, 2021-Mar-19 — /Travel PR News/ — Tourism Australia has today (17 March 2021) announced a new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions. 49 Places To Visit In Australia You Just Cannot Miss In 2021 See example messaging below. In response to the coronavirus pandemic, Tourism Australia is hosting a series of monthly webinars with different guest speakers. La Mansión, Four Seasons Hotel Buenos Aires Reopens To Guests. Tourism Australia will also be working with our network of close to 600 Aussie Specialist agents in New Zealand to help promote travel to Australia. Tourism Australia Announces $12 million National Experience Initiative. If you're already registered for the Tourism Australia's webinar - 12 March 2021 webcast, click below: ALREADY REGISTERED? Tourism Australia's webinar - 12 March 2021. Tourism Australia. ... 2021… Keep up to date and subscribe to the newsletters you would like to receive via email. 6th - 17th June 2021. Where is your business located? Tradeshow. How to access one of the 800,000 cheap flights in Australia's tourism bailout package. Dreamtime is Tourism Australia’s signature biennial incentive showcase, designed to increase awareness of Australia as an outstanding incentive destination.